The Growth Illusion
Imagine a business boasting “200% growth in customers!” Sounds incredible. Until you realize they went from 1 customer to 3....
Rent-O-Meter is Live!
Short-Term or Long-Term? Let Data Decide! If you’re thinking about renting out your extra place but torn between long term...
Context Matters
Imagine a weather report saying it’ll be 30 degrees tomorrow. Sounds fine, except you don’t know if that’s Celsius or...
Love & Confirmation Bias
Ever fallen for someone and suddenly everything they do is adorable? They text you “ok,” and you swear it’s the...
It’s All Relative
“Profits doubled overnight!” sounds exciting. Until you find out they went from €2 to €4. A 100% increase, yes, but...
More Data = Better Decisions?
More data sounds great, right? But having too much data can be like standing in front of an all-you-can-eat buffet:...
Small Sample Alert
Ever seen a survey that confidently claims “80% of people love pineapple on pizza,” only to find out they only...
Correlation Is Not Causation
Just because two things move together doesn’t mean one is pulling the strings. Ice cream sales and drowning rates both...
Ahem… We’re Live!
Guess what? We just launched, and frankly, it’s about time. Small businesses and ambitious individuals—we see you, drowning in data,...
Garbage In, Garbage Out
— Janine Herman Or in other words – Why Clean Data Matters Messy data is like a bad recipe, wrong...